Backlinks are one of Internet’s most valuable currencies. Valuable backlinks can help boost your SEO efforts, drive new traffic to your website, and improve your ranking. In fact, reports have shown that over 99% of the top results in Google search results have at least one external link pointing to their website.
While guest posting is an excellent way to generate links, you can’t rely on this tactic alone. Luckily, other types of content that you can publish on your website have the capacity of generating links and building traffic naturally.
Here are just five of them.
Infographics are perhaps the most popular type of link-building and traffic-generating resource for Winnipeg SEO companies. And, you don’t have to look hard to see why. They’re fun, easy to understand, and informative at the same time.
Here’s the thing: most internet users bounce after just a few seconds. Unless you capture their interest, they’re not going to be there for long. That’s why infographics work so well. Visual content speaks louder to the brain than the written word as humans can process it extremely fast.
Now you just need to make sure the infographic won’t take too long to load, or else your visitors will get tired of waiting and move on.
2) List Posts:
List posts are a massive content generator, able to generate an impressive amount of shares. Just like infographics, listicles are extremely easy to read and understand.
Here’s the hard truth: most people don’t have the patience to go through a lengthy post anymore. So the more concise your article is, the better.
However, don’t assume that if people nowadays just scan through the content, then long posts have no chances. In fact, reports have shown that they perform better than short ones in terms of SEO.
Make sure to make the listicle relevant to your audience and full of resources, useful tools, and tips.
3) How-To Posts and Guides:
Think about it: how many times have you searched the internet in hopes of finding some advice or instructions for something you’ve never done before? People nowadays are constantly looking to learn something new and rely heavily on search engines to solve their problems.
That’s where guides and how-to posts can make the difference.
However, make sure that your guide will stand out from other resources out there since you’re probably not the first one to have thought to do it. Put your own mark on your how-to posts and teach people a different and better way of doing things. Topics can range from beginner or advanced posts to checklists, and so on.
4) White Papers:
White papers are a snooze, and almost no one reads them, right?
Well, that’s not true at all for those who are looking for professional content on a particular subject. Just remember, a white paper is not exactly a means of advertising your business – it’s meant to be an actual resource for people interested in solving a problem, or learning more about a particular topic.
If you find a subject your audience is struggling with, and you develop a white paper or e-book on it, people will be glad to share it with their network of professionals.
How can you make sure that your white paper is going to be successful? First of all, hire a copywriter. Unless you have pretty good writing skills and the necessary time and knowledge to write about the subject, you should always consider a qualified person for the job. Then, make sure your topic is of interest to your audience and satisfies a particular need. And don’t rush it! Take all the time you need to edit and revise until it’s perfect – you want it to be professional.
5) Research Posts and Case Studies:
Companies like Gustin Quon use research posts very often because they are a great type of content for link building. However, a lot of marketers steer clear of them as creating studies and original research is quite difficult and time-consuming. However, they are worth it in the long run and extremely versatile. Just think about all the ways you can repurpose your research into other types of contents, such as infographics, white papers, or lists.
Many types of content can help your link building strategy. However, before you start working on any one of these, make sure you have all the necessary information on your audience and its needs. Only then choose what you believe will be the most efficient type for you.