What is Mobile Marketing and Why is it Important?

Do you know what is mobile marketing? Why do people talk so much about it nowadays? I think the biggest reason for this is that today everyone uses Dekho Mobile. As you see, mobile has now become a necessity for us. In such a situation, we use Mobile for all our work like Shopping, Ticket Booking, Medicine, Fees Payment, etc. That’s why it matters a lot for any business too.

Because mobiles are available to everyone today, companies want to use them for marketing their products as well. By doing this, Mobile Marketing has taken Online Business to another level. Because with this the model of business has completely changed. Now business is getting very easy to reach its customers and with this you Market trends I also get more exposure, which helps you to grow your business.

what is mobile marketing and why is it important

Maybe you must be thinking now that after all this thing Mobile Marketing It is very important for any business, why did not know in advance. So do not take tension at all because today I am going to give you complete information about mobile marketing so that there will be no doubt in your mind about mobile marketing. Then without delay let’s start and know what is mobile marketing and why is it important.

What is Mobile Marketing? 

Mobile Marketing is such a type of marketing in which mobile device is used to do marketing. In this, any marketing activities can be done through mobile devices such as any online shopping or SMS notification for the advertisement of any product. It is such a marketing activity that is done through a ubiquitous network and to which the consumer or customer is constantly connected with the help of their personal mobile device.

what is mobile marketing

If seen, it is very similar to Internet Marketing where marketers need users to provide their services and to advertise their products. This type of marketing takes a lot of research to understand the nature of the mobile user, to design the mobile platform accordingly, and to adopt different techniques of mobile marketing. With this, we have to keep in mind whether people are continuously getting other advertisements like email, SMS, and MMS or not to stay connected.

Mobile Marketing, Customers and Business World

If we talk about the current business world, then mobile marketing is a very sophisticated marketing procedure. With the help of this, it is easy for business owners to contact their customers directly so that they can advertise their products. With this, the business of eCommerce can be increased very easily.

Marketers can now contact customers according to their nature and requirement. They can do this research to know what kind of products the customers are searching for and they will advertise the products according to their requirements. I feel that this is the time to use mobile in marketing and the one who is not doing so may be lagging behind others.

How does mobile marketing work?

disadvantages of mobile marketing

Ads are mainly used in Mobile Marketing in Mobile Smartphones, Tablets, and other Mobile Devices. These ads are visible on the screen of Mobile. Ads format, customization, and styles of Mobile Marketing can vary from each other as different Social Media Platforms, Websites and Mobile Apps provide mobile ad-options according to their own.

Why do we need Mobile Marketing Strategy?

Our business needs Mobile Marketing Strategy in the same way as Computer and Wifi Access – As we know very well that we are living in this Internet, Wi-Fi era. If you go to any major city now, you will find most people glued to their SmartPhones. It has been revealed from a survey that about 40% of users spend their internet time on these mobile devices only and in such a situation we should understand very well that to what extent people are using mobile phones.

Mobile Marketing Statistics

• More than 80% of mobile device time is spent on apps and games
• More than 70% of people browse with the help of their mobile devices compared to their computers.
• Mobile searches have grown by more than 200% in the past few years
• It is believed that Mobile Search will even surpass Desktop Search in the next 5 years.

Therefore it is not at all wrong to say that mobile will remain in the Mehjuda market for a long time and very soon it can take the place of traditional computers. So if you have not thought about mobile marketing yet, then think soon, otherwise, it will be found later that someone else has gone ahead of you during your thinking time.

Types of Mobile Marketing Strategies

By the way, there are many Mobile Marketing Strategies worth using. But it works according to business. It works according to the type of your business, industry, target audience, and budget. So let’s know more about them then.

 benefits of mobile marketing

App-Based Marketing

Mobile Apps are used in this Mobile Advertising. As we know, more than 80% of people use most of the apps on their mobiles, so you do not need to create a new app for marketing. With the help of services such as Google AdMob, advertisers can also create mobile ads which they can advertise in other third-party mobile apps.

Similarly, Facebook also helps advertisers to create ads that they can advertise in the Facebook mobile app. Facebook’s Promoted Post ads are so well absorbed in Facebook’s feed that users do not know at all whether they are viewing any ads or any feed.

In-game mobile marketing

In-game mobile marketing is called those mobile ads that appear in mobile games. These in-game ads appear as banner pop-ups, full-page image ads, or video ads. And these are visible at the time of screen loading.

QR codes

QR Codes are often used to take users to a specific webpage. Therefore advertisers can also include their ads in those QR Codes so that whenever a user scans those QR Codes, he goes to the ads of the advertisers first.

Location-Based Marketing

This location-based marketing is very specific marketing because it shows ads only when the user is within the scope of the targeted location. And it shows about the business located in the same location.

Mobile Search Ads

These are basic Google search ads that are built for mobile and have additional add-on extensions such as click-to-call or maps.

Mobile Image Ads

These image-based ads are designed according to mobile and are shown on mobile devices.

SMS

Even in the form of SMS, advertisers can send ads of their product to the mobile device of the users so that interested users can buy it.

Google Mobile Ad Extensions

If you are creating Mobile Search Ads with the help of Google, then you can also use Google’s nifty mobile ad extensions, which have some great features.

Mobile Site Links

With the help of these Mobile Site Links, mobile users can easily jump to specific pages of any website and they will not have to wander here and there. Sites Linking is very important for Mobile Marketing because it is very convenient for users on Mobile Devices.

Click-to-Call Mobile Ad Extension

In this click-to-call extension, the “call” button is located below the ad. And if a user clicks it, then automatically it generates a business number in the user’s mobile device.
This is of great benefit to the advertisers as well as the users because they get the number of the required item soon, which makes it easy to buy. With this, the business can be done easily.

Google Offers for Mobile

Google offers such mobile ad extensions so that advertisers can give their discount offers and coupons under the ads. This special offer attracts the attention of the user to those users who used to ignore them as ads.

Click-to-Download Ad Extension

This Click-to-download ad extension is very similar to Click-to-call but here instead of generating a phone number, it takes you to a download page, which is already pre-selected by the advertisers. Is.

Local Ad Extensions

Local Ad Extensions is more useful than all Ad Extensions because in every 3 searches there is 1 search local mobile search. Now you can guess how much they need for Local Ad Extensions is in comparison to all other Ad Extensions. That’s why in the current mobile marketing strategy, what is the big part of Local Ad Extention? And one thing is to link the mobile numbers of users with Google Maps so that their exact location can be known.

What are the Best Mobile Marketing Practices

Here I am going to tell you about some very best mobile marketing tips so that you can make full use of your mobiles.

  • You have to be Clear and Concise: As we know that the screen of mobile devices is very small, so we have to write the words thoughtfully, otherwise, users will never read it. That’s why we have to write Ads more clearly and Concise so that users also find them interesting.
  • Ads will have to be optimized according to Local Search: As I have told you earlier in every 3 searches 1 search is local. That’s why we should take special care of Local Searches. So that more of our users came locally.
  • Give importance to your audience: We have to identify our audience properly. We have to know which domain a visitor is talking about. For example, if someone is a gamer then they should promote in-game ads, whereas if someone is tech-savvy then they will have to provide technology-related ads.
  • Experiment with different strategies: As you also know there are many strategies that you can use, in such a way, you will know only after experimenting which strategy is effective for you.
  • Review your results: Experimenting is a very good thing but it will also be in vain if you are not tracking the results of your experiment. This can also harm you, so if you believe me, review your results and change them as per your need.

Privacy and Security in Mobile Marketing

We cannot ignore Privacy and Security. Because we have to maintain the contact numbers and other details of the users well. Therefore, it is the responsibility of the marketers to take good care of the details of the users and prevent them from falling into the wrong hands. For this, you can follow some steps.

1. Never share important details of customers with anyone under any circumstances.

2. Marketers should have permission to message users. In this process, users should have this option that they can enable or disable this process according to their needs. This will give them more confidence in you.

Conclusion

I hope you guys have understood about Mobile Marketing. I request all of you readers that you also share this information in your neighborhood, relatives, your friends so that there will be awareness among us and everyone will benefit a lot from it. I need your cooperation so that I can pass on more new information to you guys.

It has always been my endeavor that I should always help my readers or readers from all sides, if you people have any doubt of any kind, then you can ask me without any hesitation. I will definitely try to solve those doubts. Stay connected with Basictricks for more useful posts.

Leave a Reply